Menus aren’t “outmoded” – they’re wrong

Slate’s Farhad Manjoo explains that Apple’s iPhone user interface is what makes it superior to Google’s Nexus One, and argues that the most important thing is not what it does but “How does it do it?”
Google’s flaw is that it uses menus to provide access to functionality that Apple puts right in front of you [...]

Posted at 7am on 2/10/10 | no comments; | Filed Under: Design, Usability, User Interface | read on

iPad sniping misses the point

At the same time Steve Jobs was unveiling his new iPad, technology writers were beginning to snipe about it: No multitasking; no Flash, no camera; not a game-changer.
Like they have again and again, the geeks are missing the point.
Steve Jobs has made the “customer experience” the profit center while the geeks are still obsessed with [...]

Posted at 6am on 1/28/10 | no comments; | Filed Under: Design | read on

About

Tim Beidel, Director of Interactive Development

User interaction and user interfaces are not technology. They are ways to communicate. And they are all around us: Elevator buttons. Doorknobs. No Parking instructions. Self-serve checkouts.

I write about the interfaces I notice, either because they aggravate me or because their elegance renders them all but invisible, and I relate the way effective interaction and, yes, technology enhance marketing.

–Tim Beidel
Director of Interactive Development
The VIA Group

Tim is listening to: